Social Media Manager, Eater

Job Description

We’re seeking a Social Media Manager who can help execute a strategy to promote and amplify our most ambitious journalism in the tone and editorial sensibility of Eater. The Social Media Manager will be responsible for creating and publishing daily social content, growing and engaging with the Eater community, and working closely with Eater’s Associate Director of Audience, Engagement.

WHO WE ARE

Eater, the national food publication with outlets across the country, is at the forefront of reporting on the restaurant industry, shaping food culture with its award-winning journalism and programming, and telling people where to eat with its beloved maps and guides.

Eater is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU’LL DO

• Execute and enhance Eater’s organic strategy to grow audience, engagement, and traffic on all active social platforms 
• Write social copy for Facebook, Instagram, X, Threads, and more 
• Schedule social posts and videos, and manage the content calendar
• Produce custom Instagram assets, social-first graphics, and other visuals in collaboration with the design team
• Analyze and interpret traffic data, enhancing best practices and finding trends as they emerge
• Stay up-to-date with best practices, current technologies, and trends in social media and communicate them back to the Eater editorial team 
• Collaborate with the audience team to develop social content and promote editorial packages on social platforms 
• Support city editors with social platforms, including collaborations, assets, and social management
• Work closely with the video team to support social video scheduling and packaging for YouTube   

WHO YOU ARE

• 2-3 years prior experience growing an audience on social media, especially in food or news media, or a related field 
• Strong writing and editing skills, impeccable attention to detail, and an intolerance for errors
• Eagerness to learn and develop Eater's tone and voice
• Proficiency in Adobe Photoshop (including simple color and exposure corrections, layers styling, text effects, and photo healing tools) and a strong visual eye
• Ability to concisely explain a complicated news story on social platforms
• Proven ability to interpret social analytics into actionable insights
• Experience with Dash Hudson or a similar scheduling platform is a plus
• Experience producing, shooting, and editing video content is a plus, but not required 

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

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