Social Audience Producer

Location: Portland, Oregon
Job Category: Online | New Media
Job ID: 73061
Employment Type:
Salary: per year
Posted: 08.06.2025

---

Occupations:

Job Description:

About OPB
OPB is a leader in public media, serving diverse communities of the Northwest with fact-based, in-depth news and information about politics, the environment, science, arts, history, and cultures; business, education and more. Powered by the generous support of members, OPB seeks out a variety of voices in our communities and lifts up authentic stories of the people, places, events and issues of the region, providing context and a deeper understanding. OPB’s independent journalism and programs are available at opb.org, on OPB Radio and OPB TV. Follow us on Twitter, Bluesky, Instagram, YouTube and Facebook. 
 
The Opportunity
OPB is seeking a Social Audience Producer who brings expertise across social media platforms as well as audience-centered digital platforms, including the website, newsletters and texting services, to help lead social strategy and deliver relevant, timely and engaging content to OPB’s audiences.
This position will create multimedia content for OPB’s digital and social platforms in a way that is authentic to each unique audience while retaining OPB’s strong brand and mission. This position will be comfortable creating video, audio, image posts and text stories for Instagram, YouTube, Threads, BlueSky, Facebook, LinkedIn and TikTok.
This position will also be a key strategic thinker for all of OPB’s social media audiences.
 
Position Details
This position will work with the digital, audience, content and video teams at OPB. This position would work both collaboratively with small and large teams, as well as on solo projects. This position may also create other multimedia projects such as photo and audio-based storytelling as well as assist in general digital team story producing duties depending on team needs.
This position will also inform day-to-day and long-term goals by analyzing metrics and stay up-to-date on best practices across platforms to assure that OPB leads the conversation while reaching new audiences.
The person selected for this role will keep OPB's values central to their work. 
 
Responsibilities 
50% Producing and editing multimedia posts for OPB’s social media platforms

• Creating engaging social copy
• Designing image posts for Instagram, Bluesky, Facebook, and LinkedIn
• Working with video teams to design and post social videos
• Creating social videos for OPB stories using images, sound and video clips
• Updating OPB’s YouTube horizontal and vertical video text to optimize SEO
• Scheduling social posts for all OPB content natively and in Social News Desk

 
40% Analysis and guidance of OPB’s social media strategy

• Gathering and reviewing data across all OPB social platforms to create strategic plans to optimize social media content and audience engagement
• Working with the Executive Editor, Digital Programming and cross functional teams to implement new strategies across platforms
• Analyzing and guiding best practices for OPB’s show and podcast social media accounts such as Think Out Loud, the Evergreen, Oregon Field Guide, Oregon Art Beat and Oregon Experience
• Train OPB reporters, editors and producers on social media best practices
• Working with OPB’s social media producers on strategic design updates on social media accounts to evolve OPB’s look while maintaining strong brand awareness

 
10% Assisting with other audience and digital duties including:

• Producing digital-first stories created by OPB journalists
• Assisting with the First Look daily newsletter
• Optimizing stories using SEO best practices
• Updating OPB’s homepage, informed by editorial judgment and analytics
• Edit copy to meet OPB and AP style guidelines
• Coordinating breaking news updates with on-air staff

Job Requirements:

Minimum Qualifications

• Four years of professional experience in social media storytelling in a news environment
• Ability to quickly produce high-quality social-first graphics using tools such as Canva
• Proficiency in Adobe Creative Suite
• Ability to think holistically across platforms and recognize social opportunities for content conceived for TV and radio, and vice versa
• Familiarity with digital analytics tools (e.g., Google Data Studio), SEO best practices, and social media platforms best practices
• Ability to function in a deadline-driven environment
• Commitment to high ethical standards in journalism
• Bachelor’s degree or equivalent combination of education, training and experience that provides the requisite knowledge, skills and abilities for this position.   

 
Preferred Qualifications

• Bilingual in English and another language, preferably one spoken in communities in the Pacific Northwest (for example, Spanish, Mandarin, Cantonese, Vietnamese and Russian)
• Experience pitching and creating vertical social video  
• Familiarity with Arc XP content management system
• Experience using digital audio recording and editing equipment
• A voracious news consumer with knowledge of major stories and issues in the Northwest. 

 
Additional Information

• This position reports to the Executive Director of Digital Programming, is union represented, and is benefits eligible.
• The hiring range for this exempt role is between $60,000-$73,000 annually, depending on qualifications.
• For the safety of our employees, the contractors/vendors we work with, and the public we serve, OPB has a mandatory COVID vaccination policy, and all employees are required to show proof of vaccination.

 
How to Apply
For application instructions, please visit OPB's careers page. You will be asked to create an account, upload your resume, cover letter (and other application materials such as a portfolio or links to work), and answer a few position related questions. Once you click “submit” you cannot make changes to your application. 
Your application materials are due by Tuesday, September 2nd 2025 at 8:59pm Pacific Time.
 
OPB is an Equal Opportunity Employer.