Technical Product Manager – Data & Ad Platforms

Job Description

We’re looking for a Technical Product Manager to drive the modernization of our internal data and reporting platforms. This role blends product ownership, data architecture understanding, and strong cross-functional leadership. You will define and deliver the internal data products, dashboards, and system integrations that power smarter decision-making across our ad sales, revenue operations, and finance teams.

This is a hands-on, execution-focused role for someone who can move from stakeholder discussions to user story writing to delivery oversight.  All this while thinking strategically about how data systems can scale. If you enjoy solving complex data problems, collaborating with engineers, and delivering tangible business value, this role is for you.

Key Responsibilities

Requirements & Execution

• Translate stakeholder needs into actionable technical requirements, user stories, and technical documentation.
• Own intake, prioritization, and backlog grooming across multiple workstreams (BI tools, order management systems, internal dashboards).
• Define KPIs and ensure accurate tracking of product performance and adoption within Agile workflows.

Platform Development

• Lead the migration from legacy data and reporting systems to a modern cloud-based stack.
• Partner with data engineering teams to define and deliver scalable data models, pipelines, and APIs.
• Maintain high standards for data governance, including lineage, documentation, and access control.

Stakeholder Collaboration

• Serve as the bridge between technical teams and business stakeholders (sales, finance, operations, analytics).
• Translate technical concepts into business value and clearly communicate trade-offs, timelines, and outcomes.
• Establish strong relationships across departments to ensure platform solutions align with real-world workflows.

Continuous Improvement

• Monitor adoption and performance of tools and reports to inform iteration.
• Use data, feedback, and observation to guide roadmap prioritization.
• Stay informed on BI, ad tech, and data infrastructure trends to influence strategy.

Required Qualifications

• 4+ years in product management, technical product management, or data product roles.
• Hands-on experience with SQL, APIs, and data modeling concepts.
• Technical proficiency in cloud data warehouses (e.g., Snowflake, BigQuery, Redshift, Databricks).
• Familiarity with BI/reporting tools like Looker, Tableau, Power BI, etc.
• Excellent communication skills with the ability to collaborate across technical and non-technical teams.
• Experience defining requirements and managing delivery in Agile development environments.

Preferred Qualifications

• Experience working within ad tech, martech, or media environments.
• Familiarity with advertising revenue workflows or order management systems.
• Prior experience migrating from legacy platforms to modern data stacks.
• Knowledge of data governance frameworks and privacy considerations (GDPR, CCPA, etc.).
• Proven success in driving user adoption and cross-functional alignment in complex organizations.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on the whole person. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

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