Sr. Director of Business Intelligence & Reporting

Job Description

Hearst Television in Charlotte, NC is seeking an experienced Sr. Director of Business Intelligence & Reporting to lead the development, implementation, and evolution of the data infrastructure and reporting solutions that power revenue pacing, sales performance, and fulfillment visibility across our omni-channel advertising business (linear, digital, and addressable).

This role blends strategic leadership with technical execution — translating business needs into scalable reporting platforms, defining functional requirements, and managing a cross-functional team to deliver high-impact BI solutions. The ideal candidate brings a strong foundation in data architecture and reporting workflows, combined with hands-on experience driving cross-team alignment and reporting that informs business decisions.

Key Responsibilities

• Strategic Leadership & Stakeholder Enablement
  • Define the vision and roadmap for reporting and BI solutions that support revenue generation, pacing, optimization, and campaign delivery.
  • Serve as a key interface between sales, revenue operations, and data teams to ensure reporting platforms meet evolving needs and unlock business value.
  • Translate business requirements into actionable technical deliverables for data engineering and analysts.
  • Foster a culture of data-driven decision-making and reporting accuracy across the organization.
• BI Platform Development & Reporting Delivery
  • Oversee the design and execution of data pipelines and models that support core BI use cases, including revenue pacing, forecasting, fulfillment, and executive dashboards.
  • Manage delivery of intuitive, scalable self-service dashboards (e.g., Power BI) that provide timely insights to sales, finance, and leadership.
  • Approve and QA all frontend visualizations and reports to ensure data quality, stakeholder usability, and alignment with business definitions.
• Data Architecture & Engineering Oversight
  • Partner with internal engineering teams and corporate data leadership on data lake/data warehouse structure, performance tuning, and best practices.
  • Guide implementation of data modeling, ETL/ELT workflows, API integrations, and metadata management to ensure scalable backend support for BI.
  • Ensure data infrastructure is performant, reliable, and aligned with operational SLAs.
• Operations, Governance & Compliance
  • Collaborate with DevOps to establish monitoring, alerting, and incident response for BI systems and pipelines.
  • Champion data governance practices including lineage, cataloging, access controls, and documentation.
  • Ensure compliance with security standards, internal policies, and regulatory frameworks.
• Team & Vendor Management
  • Build, lead, and mentor a high-performing team of analysts, BI developers, and data engineers.
  • Evaluate, negotiate, and manage vendor contracts related to data platforms, tooling, and GAI-enhanced reporting automation.
  • Stay current with emerging technologies (e.g., GAI for data teams) and integrate tools that accelerate analyst productivity and insight generation.

Required Qualifications

• 10+ years in data engineering, business intelligence, or analytics platform roles, with 5+ years in team leadership or platform ownership.
• Proven ability to define BI/reporting requirements and deliver backend data and frontend dashboards that support revenue operations.
• Strong command of modern BI and data tools: Power BI, SQL, BigQuery, Fabric/Synapse, Airflow, Kafka.
• Familiarity with scripting tools like Python and query/posting tools like Postman for testing API and pipeline performance.
• Experience with ETL/ELT pipeline development and debugging; comfort with both streaming and batch data workflows.
• Knowledge of project and documentation tools such as Jira, Confluence, and GitHub (standardized across media divisions).
• Strong communication and cross-functional leadership skills, with experience reviewing and approving analytics outputs for business use.

Preferred Qualifications

• Background in high-volume transactional or media-related data systems.
• Experience building reporting for omni-channel sales (linear, digital, addressable).
• Exposure to GAI tools to enhance analyst workflows or support self-service enablement.
• Experience in both build and scale phases of BI/data platform maturity.
• Advanced degree in Computer Science, Business Analytics, or related field (or equivalent experience).

Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

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