WTTW News (Chicago PBS) is seeking a Social Media Editor to innovate, expand reach, and increase the impact of news content through development of strategy and content for social and digital news platforms. This is a management level position.
KEY RESPONSIBILITIES:
In collaboration with editorial, marketing, and digital colleagues, develop, refine, and execute social strategy and voice for news with the objective of achieving established metrics and audience growth goals.
Pitch, create, produce, schedule, distribute, and test fresh, platform-specific social content for WTTW News – including text, graphics, animations, and video.
Be responsive to real-time social and search patterns; report on live events on designated social platforms.
Create and manage audience-driven editorial and distribution calendar for social media content.
Develop, document, and share analytics reporting; continuously analyze social performance and make recommendations for platform and content changes and improvements.
Cultivate strategic external relationships with the goal of deploying a push-pull strategy to promote WTTW News content.
Develop, follow, and share newsroom social media workflow, guidelines, and best practices.
Supervise WTTW News social staff.
Perform other digital production and website management duties for news as assigned.
Job Requirements
SKILLS/QUALIFICATIONS:
Demonstrated experience leading or working at a high level on a metrics-driven social media team
Expert proficiency in organic and paid social media content production, distribution, algorithms, and analytics with a track record of driving growth for branded accounts
Ability to work independently, proactively, and persistently in a high post volume work environment
Ability to collaborate with content creators across broadcast and digital
Ability to juggle multiple projects and priorities
Exceptional attention to detail and accuracy; excellent organizational and planning skills
Excellent writing, editing, and fact checking skills
Strong interest in Chicago news
Understanding of journalistic ethics and procedure as well as an understanding of public media
EXPERIENCE:
5+ experience managing and creating content for news or branded social media accounts
High level image and video editing proficiency utilizing Adobe Creative Suite including Photoshop, Premiere, and After Effects.
Expert knowledge of social analytics gathering, analysis, and reporting using common tools including Sprout Social, Google Analytics, and CrowdTangle
Work experience with a news organization is preferred