Job Category: Online | New Media,Graphic Design,Public Relations | Marketing,Academia
Employment Type: Full time
Director of Strategic Communications
The Policing Project at New York University School of Law is seeking an experienced professional to run all external-facing communication functions as the Director of Strategic Communications. An ideal candidate will have experience building effective and nimble communications processes, establishing strategic relationships with reporters, writing communication materials for funder, policymaker and advocacy audiences, refining nonprofits’ brand identity, and running digital communications alongside traditional communication tactics to maximize impact.
Background on the Policing Project
The Policing Project partners with communities and police across the country to promote public safety through transparency, equity and democratic engagement. We bring an innovative and creative approach to this area, one grounded in democratic values.
Broadly speaking, our work has three focus areas:
Front-End Voice in Policing: In a democratic society, the public must have a voice in how it is policed. This is particularly so for Black communities and all communities of color, who historically have been under-served and over-policed.
Regulation of Policing Technology: As law enforcement increasingly relies on surveillance technology—from social media monitoring to face recognition—it is essential to ensure that these technologies are used responsibly, and with minimal impact on civil rights and civil liberties.
Re-Imagining Public Safety: It is past time for a national conversation about what public safety for everyone looks like, and how it is best achieved. We are developing ways to help communities address social problems without a law enforcement response, and in so doing reallocate resources in ways that benefit everyone. In pursing these goals, we use a variety of tools to do our work, among them social science research, direct engagement with private companies and law enforcement agencies, cost-benefit analysis, drafting model legislation and testifying, and litigation. We work in close collaboration with groups from across the ideological spectrum and with stakeholders that often find themselves at odds, including policing agencies, community organizations, governments, makers of policing technology and other non-profits.
We have grown rapidly since our founding six years ago, and now require additional support and leadership of many of our organization’s core functions. We’re looking for a communications director to join our team and use communications to help us advance our mission.
This position will report to the Policing Project’s Executive Director and Chief of Staff and will be responsible for:
Day-to-day communication strategy: Devising and implementing strategies to effectively reach the Policing Project’s key audiences and advance organizational priorities via traditional and digital and social media channels, organizational website, digital content, newsletters, etc.;
Media strategy: Building and implementing earned media strategies to secure media coverage, including identifying opportunities, building and maintaining media lists, drafting and pitching materials, responding to requests, coaching and supporting staff for interviews, and evaluating results to ensure they effectively advance organizational priorities;
Publication and programmatic rollouts: Leading the development and execution of rollout plans to help ensure the Policing Project’s new publications and projects get to key audiences and advance larger organizational strategies;
Collateral development: Creating new collateral to describe the Policing Project’s work and share new developments in a way that is compelling and relevant to priority audiences, including light design work;
Stakeholder communication: Keeping key stakeholders (i.e., advisory board members, communities, policing leaders, advocates, elected officials, peers and funders) updated about the Policing Project’s work;
Brand awareness and alignment: Positioning and advancing the Policing Project as a leader in the space, and maintaining the organizational brand and ensuring alignment in overall design, language and aesthetic in public-facing materials;
Managing potential future staff contributing to each of the tasks above; and
Other relevant duties as assigned.
Desired Experience, Skills and Qualifications:
We seek the following skills and qualifications:
At least 4 years of relevant professional experience in advocacy or public interest communications, preferably with a non-profit or academic institution;
Dynamic and exceptional communication skills, including the ability to reflect nuanced issues in a meaningful way for a wide range of formats and audiences;
Experience using a variety of communication channels including digital channels (must have social media and email newsletter experience; website experience a plus);
Either existing relationships with reporters who cover policing and criminal legal reform, or the ability to quickly assess the landscape, identify strategic reporters and build those relationships to secure strategic media placements;
Understanding of the issues relevant to the Policing Project including policing, the legal system and the matrix of federal, state and municipal decision making that undergirds policing in the U.S.;
Excellent organizational and communication skills and collaborative approach, including the ability to ask hard questions to drive important decisions;
Basic ability to use design programs such as Canva and Adobe Suite to create professional-looking collateral;
Strong ability to triage competing deadlines and complete tasks on time;
Ability to work independently and on teams, and respond well to guidance and direction; and
Strong problem-solving and critical thinking skills.
The Policing Project heartily encourages applicants from diverse backgrounds and is an equal opportunity employer. We do not discriminate on the basis of age, citizenship status, color, disability, marital or parental status, national origin, race, religion, sex, or sexual orientation.
To apply please email a cover letter and resume to Nicole Bernardo at Nicole.Bernardo@nyu.edu. Indicate “Director of Strategic Communications” in the subject line. Cover letters should include when you are available to start and where you heard about the job listing. Applications will be reviewed on an ongoing basis, and you will be contacted if selected for an interview.
NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, sex, sexual orientation, unemployment status, veteran status, or any other legally protected basis. Women, racial and ethnic minorities, persons of minority sexual orientation or gender identity, individuals with disabilities, and veterans are encouraged to apply for vacant positions at all levels.