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875 N Michigan Ave #2500
Chicago Illinois United States 60611


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Manager, Digital Strategy

Job ID: 59842
Job Views: 815
Location: Chicago, Illinois, United States
Postal Code: 60611
Job Category: Online | New Media,Public Relations | Marketing
Employment Type: Full time
Posted: 10.22.2020

Job Description

Are you the person in your friend group who’s always the first to know about emerging platforms and apps? Are you a little too familiar with a few too many subreddits? Are WWDC and Google I/O as must-see for you as the Oscars or Super Bowl? Are you an unabashed UX nerd with strong opinions about things like emoji design? Then you might be one of us!

At Golin, we know relevant brands earn their place in culture. They not only have to have the creativity, the velocity and the staying power to beat the algorithm, but they also need to tell stories in new places. Ever wondered how a brand announcement might look as told by Alexa? We do. A lot.

That’s why we believe our approach to engagement and virtual experiences not only gives us a competitive advantage, but also explains why more than half of our work as a progressive PR agency is digital and social in nature.

And if client enthusiasm and longevity is any indication, then we can confidently say that today, our customer experience team has the creativity to excite Adobe and LEGO, the flavor to do drinks with Dew and Cuervo, the speed to feed McDonald’s and PepsiCo, the discipline to safeguard Dow Chemical and Exxon, the heart to engage Purina and Ferrara and the diversity to complement Crayola and Walmart. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. We Go All In. Does that pique your interests? Read on.

Golin Chicago, our global headquarters, is seeking a Manager, Digital Strategist and Imagineer with experience in B2C/B2B digital and social media marketing, who excels at building brands online to drive offline impact. You’ll work with a rock-star team of account, creative, media relations, and analytics experts to create and execute marketing and communications programs for our clients. Work will include strategy development across popular social platforms, apps and voice experiences, and management of integrations and builds—from voice and AR/VR to bots. As digital avatars, you’ll help concept, sell, build and measure efforts across owned, earned and paid to drive results.

Sound like you want to Go All In with us? Here are the details: 

What You’ll Do:

  • Operate as a key member of the digital team, setting strategy and driving daily actionable results through social content, influencer and consumer engagement or outreach
  • Bring to life new digital and social media ideas to support larger creative ideas, based on best practices and what’s next for our industry
  • Demonstrate a working knowledge of the client’s digital (social/influencer/paid) landscape
  • Maintain an intermediate understanding of how our core digital competencies (including analytics, content creation, community management, customer experience, influencer engagement, web strategy and earned/owned/paid media) work together to deliver success for our clients
  • Contribute to digital program results reporting and strategy optimizations
  • Explore, understand and follow the innovation lifecycle, helping turn a new feature or tweak to a social platform, app or mobile update to a client’s next big win
  • Develop and deliver client presentations and POVs related to digital updates, program activations and optimization needs
  • Serve as day-to-day digital contact for clients
  • Quickly spot opportunities, glean insights and brainstorm action plans driving results
  • Manage, mentor and coach junior digital staff with potential to directly oversee 2-3 individuals
  • Work well under pressure, remaining calm and professional

About Us:

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Job Requirements

What You Have:

  • Bachelor’s degree in marketing, communications  or related field with 3+ years’ experience at a digital, advertising, media or digital-focused PR agency, and a deep understanding of social and digital marketing
  • Experience working with multi-dimensional clients in both consumer and B2B categories
  • Proven skills to build brand-level social media strategies from scratch and translate them with complete digital fluency
  • Passion for uncovering the latest digital marketing and social media to fuel big ideas and the curiosity to make them happen
  • Experience developing relationships with influencers and influencer identification, management and measurement tools
  • Experience creating and planning paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn
  • A personal commitment to diverse and inclusive thinking. Ever wondered how your For You Page differs from your neighbor’s? Us, too.
  • An interest in not just understanding which digital and marketing strategies are effective today, but the inquisitive streak to outline what adaptations will make them even stronger tomorrow
  • Highly adaptable and ability to shift priorities in real-time to meet client needs
  • Energetic, with a deep knowledge of the mobile, social, influencer and digital marketing landscape
  • Preferred experience with social media management software (e.g. Sprinklr, Hootsuite, Spredfast). Bonus points if you know how to speak platform API.
  • Excellent verbal, written, presentation and problem-solving skills

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