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Mississippi Power

2992 W. Beach Blvd.
Gulfport Mississippi United States 39502


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Communication Specialist - Social Media and Corporate Writer

Job ID: 59536
Job Views: 369
Location: Gulfport, Mississippi, United States
Postal Code: 39502
Job Category: Public Relations | Marketing
Employment Type: Full time
Posted: 09.01.2020

Job Description

This position is responsible for day-to-day execution of the company’s social media and website messaging, ensuring alignment to the overall brand strategy and advancement of business goals.

- Develop and execute social media strategy through research, benchmarking, messaging, audience identification and segmentation to align with business goals

- Maintain social media content calendar, scheduling and promotional efforts

- Write for all areas of communication, including customer communications (emails, collateral, website), news releases and employee communications (executive writing support and intranet)

- Provide input into the company’s website messaging strategy and content development through coordination with internal and external business partners

- Track and analyze analytics reports to gain insights on traffic and effectiveness; use this information to optimize future efforts and inform communication efforts on other channels

- Use internal data resources and market research to identify trends and opportunities to inform communication strategy and brand development

- Stay well-informed of new and existing technologies and apply them to digital communication projects

- Guide digital creative to create engaging content

- Will serve as the company’s face for Facebook live and will coordinate with company spokespersons and internal customers to secure strategic live video streaming opportunities

Job Requirements

- 4-year college degree strongly preferred – specialization in communication, graphic design, business or related technical field desirable

- Ability to build productive professional relationships with diverse clients to achieve company’s communication and business goals

- Proven communication project management experience desired

- Candidate must model company behaviors of customer focus (Safety First, Unquestionable Trust, Superior Performance, Total Commitment) with strong teamwork skills and demonstrated ability to work with different levels of management and employees

- Must have excellent interpersonal and organizational skills; be self-directed and innovative

- Strong teamwork and project management skills needed

- Must be willing and able to handle multiple tasks in a high-pressure work environment

Must have demonstrated:

- Ability to plan, prioritize, and execute the life-cycle of a project

- Ability to effectively manage competing priorities

- Ability to handle numerous projects and tasks at once

- Ability to work in a team environment

- Excellent oral and written communications skills and the ability to speak with authority and knowledge. Strong presentation skills.

- Ability to influence, educate, inform, and engage employees at all levels

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