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University of Denver

Denver, Colorado (United States)


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Public Relations Manager

Job ID: 58683
Job Views: 533
Location: Denver, Colorado, United States
Postal Code: 80210
Job Category: Public Relations | Marketing
Employment Type: Full time
Posted: 07.09.2020

Job Description

The Division of Marketing & Communications serves as a strategic advisor to partners and units across campus, purposefully fulfilling partners goals and objectives, helping to increase knowledge, support enrollment and engage students, alumni, faculty and staff. The division proactively shapes the University's brand and optimizes the University's reputation internally and externally in a transparent manner. In words, in pictures, online and in the news media, the Division of Communications & Marketing shares the many stories of how DU and its people are improving the human condition, for the purpose of advancing the University's strategies. The team specializes in brand management, strategic communication, community engagement, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.

Position Summary

The Public Relations Manager reports to the Sr. Director for Communications and Issues Management and is responsible for creating and implementing proactive communications plans and activities and handling reactive media inquiries to support the University's institutional and reputational goals, faculty research and expertise, and select initiatives and events. This position is responsible for maintaining comprehensive knowledge of diverse issues and requires ongoing coordination with multiple departments across campus. This role will also support the Sr. Director for Communications and Issues Management with inter-campus planning and tracking sensitive issues and a wide variety of issues and opportunities.

Essential Functions

  • An excellent writer and communicator, the Public Relations Manager will produce communications of all types, including op-eds, scripts, awards submissions, web site content, feature stories, electronic communications, and other promotional materials as required.
  • Additionally, the Public Relations Manager will contribute as a writer for university publications and video productions and translate written communications when required. 
  • The incumbent must be fluent in the use of various social media platforms and will collaborate with the Manager of Social Media Strategy in the development of plans for incorporating social media into overall PR efforts.
  • Work with Sr. Director for Communications and Issues Management to develop and implement multi-year communications plan that sets priorities for seeking coverage which is reflective of the University's multi-year strategic plan. Manage and review campus filming requests under the direction of the Sr. Director for Communications and Issues Management. Prepare location agreements for legal team review; maintain permissions; granting process and tracking.
  • Under the direction of the Sr. Director for Communications and Issues Management provide public relations support and ongoing support to the division in its efforts to advance the priorities of the University's value drivers, academics and research, admissions, advancement and athletics, as part of the communications shared services team.
  • Support special projects and events planning, including but not limited to communications strategy and planning, messaging support, media outreach, social media and Successfully manage relationships across campus to optimize collaboration opportunities.
  • Focus on broader university messages and develop stories, profiles, events and pitch angles.
  • Stay attuned to external news events and trends related to higher education, research, and innovation/entrepreneurship, leveraging information for media outreach and other visibility opportunities as well as tracking issues and opportunities that could pose a reputational risk to the University; work with the Sr. Director for Communications and Issues Management in the creation and maintenance of an issues playbook.
  • Provide support to the Sr. Director for Communications and Issues Management on a variety of issues, including training (media and crisis communications), the Emerging Issues Council, preparing spokespersons with briefing materials, and other initiatives as necessary. Must be willing to work some evenings and weekends as needed and fulfill on-call duties.

Knowledge, Skills, and Abilities

  • Flexibility, excellence, sense of urgency, and passion are vital qualities within the division.
  • Commitment to diversity, equity, and inclusion; collaboration and cultural sensitivity are critical to the University.
  • Understanding of issues management with a proactive approach along with ability to implement crisis communications plans.
  • Capability to write for a variety of audiences using various forms of storytelling across an array of channels and mediums.
  • Remaining calm under pressure.
  • Good news judgement, verbal and written communication skills and outgoing personality.
  • Capacity to manage multiple projects at a time in a fast-paced, deadline-driven environment.
  • High level of integrity, trustworthiness, respect, and ability to research options, think creatively, and make sound decisions.
  • Experience handling sensitive issues while navigating within a complex organization.
  • Journalism writing skills/AP Style and knowledge web-based journalism principles and techniques.

Required Qualifications

  • Bachelor's degree or an equivalent combination of education and experience.
  • Minimum of 3 years of experience in communications, journalism, publication relations or a related field.

Preferred Qualifications

  • Minimum of 5 years of experience in communications, journalism, publication relations or a related field.
  • Previous experience in higher education or non-profit organization.
  • Proficient in writing and speaking Spanish.
  • Bilingual in English and Spanish.

Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. May require evenings and weekends as needed.

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on Wednesday, July 22, 2020.

Special Instructions
Candidates must apply online through to be considered. Only applications submitted online will be accepted.

Salary Range
Salary will be determined by the qualifications of the selected candidate balanced with departmental budget availability, internal salary equity considerations, and available market information.

Please include the following documents with your application:

  1. Resume
  2. Cover Letter
  3. Two writing samples in which one of the writing samples must include a crisis/issues management.

The University of Denver is committed to enhancing the diversity of its faculty and staff. We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, religion, sex, sexual orientation, gender identity, disability, military/ veteran status or any other status protected by law.

All offers of employment are based upon satisfactory completion of a criminal history background check.

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