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400 Broadway
Sacramento, California (United States)


Company Profile

Director of Content

Job ID: 56703
Job Views: 25
Location: Sacramento, California, United States
Postal Code:
Job Category: Television
Employment Type:
Posted: 05.21.2019

Job Description

We are looking for a dynamic, innovative, production oriented, digital-and enterprise-minded Director of Content. ABC10, the TEGNA station in Sacramento, California is redefining and redesigning how news is produced and distributed for busy consumers. We are building for the future with new ways to engage and educate our audiences by providing exceptional user experiences on all our platforms.

As the leader of an innovative news operation, you will oversee all content operations as well as be a leader of the strategic vision for station growth. You must be an experienced leader who embraces creative, enterprise storytelling and investigative journalism as key components of content for our newscasts, digital and social platforms. Qualified candidates must understand a digital news operation and the importance of social media and the role it plays with engaging and growing our audience.   

The Director of Content must be an experienced leader and people person who can create an amazing, engaging culture and develop and coach our talented and eager staff to the next level. Must be an excellent communicator that can inspire and empower others with clear expectations and accountability to create and deliver the best engaging content for our audience.  

Job Responsibilities

  • Lead collaboration with the Managing Editor of Broadcast and Managing Editor of Digital to develop and drive the content strategy for the station
  • Lead the integration of digital and broadcast content strategies to grow audiences on all platforms and to meet or exceed our content KPIs across broadcast and digital platforms
  • Lead a culture that owns enterprise reporting and storytelling as well as breaking news across all content platforms
  • Lead the team to execute the station’s brand through content creation
  • Regularly review content strategy and ensure accountability to the content plan
  • Collaborate with Director of Marketing on aligning content priorities
  • Lead and mentor content leadership and employees
  • Collaborate with Managing Editor of Broadcast and Managing Editor of Digital to lead recruiting and retention
  • Inspire and coach superior, unique and engaging storytelling and ensure the content teams produce high-quality, relevant, local content that sets the operation apart from competitors
  • Drive and reward creativity, innovation and out-of-the-box thinking that leads to differentiation and success
  • Partner with Managing Editor of Broadcast and Managing Editor of Digital to develop annual budget plans

Job Requirements


  • Bachelor’s degree in journalism, communications or related field is required
  • 7+ years of content experience, including generation of original content is required
  • 7+ years of management experience, including recruiting, coaching and developing on-air and off-air staff
  • Solid journalistic and content judgment that emphasizes accurate, fair and unique local content, and community engagement
  • Deep understanding of tenets of professional journalism
  • Proven ability to develop a content strategy and drive accountability
  • Strong organizational and communication skills a must.
  • Must be able to work under intense deadlines with a calm demeanor
  • Passion for the industry, vision and curiosity for emerging media is a must. 
  • Must be knowledgeable in broadcast law
  • Must understand digital production and all current digital platforms
  • Active social media participant and strong social media skills


About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.  

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.  TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards. 

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.  In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.  For more information, visit  

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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