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ABC7 Los Angeles
500 Circle Seven Drive
Glendale, California (United States)

Phone: 8188637723
Web: abc7.com

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Vice President - Marketing


Job ID: 56278
Job Views: 258
Location: Glendale, California, United States
Postal Code: 91201
Job Category: Television
Employment Type: Full time
Salary:
Posted: 02.13.2019

Job Description

ABC7 is seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of KABC-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions and influencer marketing.
Responsibilities:
  • Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
  • Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
  • Oversee the creative development and production of live event, original series and select short-form programming.
  • Manage the station’s off-channel media budget and media buying agency.
  • Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally-impactful content and touch points for our audiences.
Basic Qualifications:
  • A demonstrated track record of managing the creative expression of a media brand on and off-air.
  • Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
  • A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
  • Experience supervising the development and production of live event and series programming.
  • Excellent management skills and an ability to inspire a creative, positive, supportive and encouraging work environment.
Preferred Qualifications:
  • Experience working in the marketing and/or programming department at a local broadcast station.
  • Experience producing original content that integrates sponsors and advertisers.
Required Education
  • Bachelor's degree or equivalent work experience.
Please apply online at www.ABC7JOBS.com or send resume to:  ABC7 Los Angeles, Attn:  Human Resources, Dept. VPM/nabj. 500 Circle Seven Dr., Glendale, CA 91201.  Equal Opportunity Employer- Female/Minority/Veteran/Disability.

Job Requirements

Basic Qualifications:
  • A demonstrated track record of managing the creative expression of a media brand on and off-air.
  • Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
  • A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
  • Experience supervising the development and production of live event and series programming.
  • Excellent management skills and an ability to inspire a creative, positive, supportive and encouraging work environment.


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