Directs a comprehensive and progressive external communications strategy designed to engage and inspire key audiences. Drives message alignment and provides sound counsel as part of a forward-thinking, dynamic news, media relations and publications program in support of the mission and vision of UF Health, the University of Florida’s academic health center, and the UF Health family of hospitals in Gainesville and Jacksonville. Responsible for a proactive public relations program that supports the vision of the university and informs constituents of advances in health research, educational programs, patient care and community service through the deployment of leading-edge communications strategies and tools, increasing visibility and enhancing stature in measureable ways. Facilitates the exchange of information between UF Health and its various internal and external constituents. Builds strong relationships with local, state and national media. Assigns and edits print and video news releases and news-related Web content, social media, and an array of print and digital collateral for UF Health. Oversees the media training program. Plays a key role in managing and coordinating institutional response to issues and crises, proactively anticipating opportunities for advance preparation and working closely with the chief communications officer and senior leaders to guide approach. Preferred candidate is a strong, versatile writer and editor with substantial supervisory experience, a high degree of creativity, excellent organizational and planning skills, and the ability to conceptualize, develop and produce content for a variety of communications channels on behalf of the Gainesville-based news team. Gathers data and research to inform strategies; establishes defined goals and develops metrics to track success and adjusts processes or approach as needed. Ensures CCO and other senior leaders are regularly informed of communications-related activities of the team.
Master’s degree in an appropriate area of specialization (e.g., public relations, communications, journalism or related field) with six years of appropriate, progressively responsible experience or a bachelor’s degree in an appropriate area of specialization (e.g., public relations, communications or journalism) with eight years of appropriate, progressively responsible experience.
Significant supervisory experience and the ability to coach, mentor and motivate others while holding them accountable for well-defined goals.
Experience in higher ed and/or a health care or scientific environment; ability to understand complex information.
Significant experience guiding strategic communications efforts, including planning and implementation using multimedia, social media and other leading-edge communications tools to achieve measureable goals; experience with data tracking and analysis and with problem-solving.
Track record of successfully guiding issues and crisis communications in concert with senior leadership.
Strong writing, editing and oral presentation skills, with the ability to conceptualize, develop and produce content for a variety of communications channels. Knowledge of communications and media trends.
Demonstrated ability to prioritize and to work collaboratively and collegially with a diverse team in an energetic, fast-paced environment.
Proficient in Associated Press style, Microsoft Word, Excel and PowerPoint. Superior spelling, punctuation and grammar skills. Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work collaboratively as part of a team toward organizational objectives.
Experience in reporting and writing on medical and/or scientific or technological topics preferred.