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National Association of Attorneys General
1850 M Street NW
Washington D.C. Metro Area, DC (United States)


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Job ID: 55969
Job Views: 446
Location: Washington D.C. Metro Area, District of Columbia, United States
Postal Code: 20036
Job Category: Graphic Design,Public Relations/Marketing,Other
Employment Type: Full time
Salary: 135000.00 per year
Posted: 11.15.2018

Job Description

The National Association of Attorneys General (NAAG) was founded in 1907 to help attorneys general fulfill the responsibilities of their office and to assist in the delivery of high-quality legal services to the states and territorial jurisdictions. The Association’s members are the attorneys general of the 50 states, District of Columbia and five US territories.

The Association provides a forum for the exchange of knowledge, experiences, and insights on subjects of importance to the attorneys general of the states, territories, and district. It fosters local, state, and federal engagement, cooperation, and communication on legal and law enforcement issues. It provides training, research, and analysis to members and their staffs on a wide range of subjects relevant to the practice areas of the attorney general offices. It assists in the implementation, administration and enforcement of the tobacco Master Settlement Agreement.

The National Attorneys General Training & Research Institute (NAGTRI) was created in 2007 and serves as the training and research arm of NAAG. The NAGTRI mission is to provide high-quality, non-partisan, and innovative training, research, and other developmental resources to support state and territorial attorneys general offices (AGOs). It currently conducts more than 130 trainings a year and produces numerous legal newsletters and publications. NAGTRI continues to steadily grow and expects to launch numerous new initiatives in the next few years. The NAGTRI vision is to be recognized as the premier national organization for training and research throughout the government legal, law enforcement, and prosecutorial arenas.
Position Expectations
The NAAG Communications Office coordinates media-related and public information activities for the Association, oversees publication of NAAG materials, and oversees NAAG website content.  Serving the members’ public information offices, the Communications Office also coordinates the Public Information Officer (PIO) Seminar, organizes national press events, provides communications consultation to AG offices and NAAG staff, and produces NAAG materials for national and state distribution.
The chief communications officer (CCO) will play a key role in executing the NAAG Strategic Plan as set forth by the NAAG Strategic Planning Committee, the NAAG Executive Committee, NAAG membership and NAAG staff including: increasing the visibility of the attorney general community to the public; conveying the value of NAAG membership to attorney general offices; furthering NAAG goals of being a national voice and serving as a national thought leader; leveraging technology to anticipate emerging issues, and actively partnering with NAAG staff in developing new member benefits to meet those needs.
The CCO should be a person of vision, energy, initiative, and integrity with a track record that exemplifies such qualities. He/she should also have a strong ability to build bridges, forge partnerships, and effectively grow and manage projects. Success in this role requires an individual who will never be satisfied with the status quo. In addition, the CCO should have extensive experience in developing and executing branding and communications strategies and using analytics to enhance those strategies. 
NAAG greatly emphasizes collegiality and teamwork. The abilities to get along well with others and maintain professionalism and non-partisanship are essential.
The chief communications officer will be a member of the NAAG executive staff leadership team and will report to the NAAG deputy executive director.
The ability to travel periodically is required for this position.

Job Requirements

Core Qualifications
  • Undergraduate degree in Communications, Marketing, or another related field
  • At least seven years’ experience in communications, marketing or other related field, preferably in government service
  • Significant writing experience
  • Significant managerial experience
  • Technological savvy and demonstrated interest of incorporating technology and analytics to develop and execute strategy
  • Experience managing a budget
  • Experience with elected officials or senior executives preferred
Core Skills
The CCO should demonstrate excellence in the following areas: 
  • Leadership and Management:  Ability to guide and inspire a team. Foster team morale and maintain a positive, motivating work environment. Effective communication skills so staff understands what’s expected as well as knows the direction and destination of the organization;
  • Vision:  Have a clear idea where NAAG needs to be in five, 10 and 15 years and articulate that vision clearly to NAAG stakeholders and staff;
  • Mission Execution and Commitment to Quality:  Be effective and resolute in setting deadlines, sticking to those deadlines and completing projects and initiatives in a timely manner with the highest dedication to the production of quality outcomes;
  • Adaptability:  Demonstrate a willingness to be flexible, nimble, versatile, and tolerant in a changing work environment while maintaining effectiveness and efficiency;
  • Creativity/Innovation:  Develop new and unique ways to improve organization operations and to create new opportunities. Serve as a trend spotter for emerging issues and developments and ensure NAAG is proactive in its response;
  • Initiative:  Suggest new ideas, take ownership of those ideas, and then volunteer to move forward with those ideas;
  • Foster Teamwork:  Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness. Treat all others with respect and dignity;
  • Service:  Demonstrate a commitment to public service and to providing the best support possible to NAAG stakeholders and constituents; and
  • Humility:  Share the credit, take accountability.  Encourage subordinates to generate ideas and be attentive to their suggestions.
Cover letters should detail how the candidate satisfies the above criteria.
Strategic Communications Support to Attorneys General Public Information Officers
  • Provide professional communications support to all public information officers (PIO) in the attorneys general offices.
  • Respond to PIO requests for communications assistance.
  • Organize a biennial PIO professional development seminar as budget allows.  Provide other web-based trainings as needed.
  • Enhance promotion of state attorney general issues as well as the offices of attorney general.
  • Create communications strategies as needed with PIOs on key membership issues.
  • Develop and disseminate materials to enable PIOs to perform their jobs better.
  • Maintain/update a PIO contact list.
Brand Strategy
  • Develop and execute a branding strategy and comprehensive communications plan to communicate the mission, vision, and values of NAAG and NAGTRI, both internally and externally.
  • Enhance the national profile of NAAG and NAGTRI with NAAG members, the public and allied governmental and NGO entities.
  • Produce and update style guides.  Create organization-wide brand implementation training. 
  • Develop and implement a social media strategy for both NAAG and NAGTRI.
  • Develop and implement publications and newsletter strategy for both NAAG and NAGTRI.
Communications Strategy
  • Increase the national profile of NAAG.
  • Ensure NAAG is on the cutting edge of innovative and effective communications technology and strategy.
  • Conceptualize, optimize, and produce NAAG and NAGTRI publications, including the monthly NAAG e-newsletter, Annual Report, annual SAGE directory, and quarterly newsletter.  Ensure quality and consistency of NAAG materials and branding through editorial, design and production phases.
  • Make the NAAG website a more useful tool for members and the public.
  • Optimize website design and structure, develop strategy for maintaining current content, and provide oversight on execution of website updates and optimization.  
  • Create and execute search engine optimization (SEO) plan. Track and optimize analytics. Create rich and creative material optimized for search engines.
  • Provide communications support for annual meetings and presidential initiative summit, including managing media attendance, script writing, web content, awards production, and photography.
 External Relations and Internal Communications
  • Lead external media relations. Field media inquiries. Orchestrate national news conferences, press availabilities, and other media events to promote member activities and initiatives. Develop working relationships with national reporters to enhance member visibility.
  • Increase NAAG social media and internet presence.
  • Working with NAAG/NAGTRI counsel, keep the attorney general community apprised of important developments and issues related to their work.
  • Keep the NAAG staff leadership team aware of important developments within the attorney general community and issues affecting attorney general offices.
  • Work with NAAG and NAGTRI counsel, federal agencies, and organizations to identify opportunities for joint consumer education and other projects.
  • Develop public education materials.
  • Track attorney general elections to promptly provide factual, nonpartisan information to the media and public.
  • Assist with special events as needed.
Leadership & Management
  • Supervise and coach director of Web & New Media Services and communications assistant. Recruit and manage consultants as needed.
  • Perform supervisory functions (performance appraisals, executive staff meetings, etc.).
  • Maintain relationships with award suppliers, printers, and photographers.
  • Manage budget.
  • Perform other duties as assigned, based on the needs of the Association.

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