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820 Davis St, Suite 210
Evanston, Illinois (United States)

Phone: 8474927260

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Job ID: 55148
Job Views: 304
Location: Chicago, Illinois, United States
Postal Code:
Job Category: Online/New Media
Employment Type: Full time
Posted: 06.25.2018

Job Description is the top online destination in the end-of-life/memorialization space. More than 40 million unique visitors monthly come to Legacy to read and share obituaries, leave condolences, send flowers, find grief support, and learn about funeral planning options. The company connects its audience with meaningful content through an international network of community-based newspaper and funeral home partners, and Legacy is ranked among Quantcast’s Top 50 most visited domains in the United States.

Position Summary

We’re looking for a copywriter to help shape Legacy’s voice across a wide array of online user experiences, writing lines that are in equal parts powerful and sensitive, compelling and compassionate.

Working at the juncture between our marketing, content, product, design, and commerce teams, the copywriter will translate the goals and concerns of various stakeholders into effective messaging for a wide assortment of projects, ranging from one-word call-to-action buttons to complete web pages and from one-sentence ad lines to detailed product promotional sheets.

This position demands a writer who’s proficient at code-switching between diverse professional and cultural idioms as necessary. The successful candidate will be equally confident in the language appropriate for offering sympathetic obituary-writing help to a grieving family in Detroit, selling flowers to a supportive neighbor in suburban Oregon, and discussing end-of-life estate/funeral planning options with a retiree in South Carolina.

This is a full-time position based in our Chicagoland offices.


  • Work collaboratively with product leaders, editors, designers, and senior leadership to define and execute messaging goals for specific projects and the company as a whole
  • Produce and optimize case-specific call-to-action language to guide users through online experiences and ecommerce conversions
  • Conceptualize, draft, and revise messaging campaigns as needed to grow and motivate audiences via multiple channels: social media, display advertising, content marketing, etc.
  • Brainstorm multiple draft options, and revise based on editorial feedback and direction
  • Attend multiple team meetings weekly to stay up-to-date on various project needs
  • Track goals and deliverables through web-based project management system

Job Requirements


  • 5+ years professional experience with both marketing and editorial writing in digital environments
  • Experience writing for various and diverse audiences/markets
  • Successful track record with team-based creative process
  • Comfort level dealing with end-of-life topics: funeral planning, grief management, terminal illness, sympathy messaging, etc.
  • Experience with web-based content management systems
  • Excellent communication, presentation, and negotiation skills, with the ability to discuss complex scenarios in simple, constructive ways
  • Successful track record with deadline management
  • Experience working with graphic/web/publication designers
  • Familiarity with the newspaper and/or funeral home sectors a plus
  • Experience with customer relationship management systems a plus
  • Experience with SEO research/writing a plus

Please submit your resume along with three relevant copywriting samples (and anyexplanation of the samples you may consider necessary).

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