Company Profile

Company Description:

MISSION

Narrative Initiative weaves the power of narrative with other social movement strategies to achieve long term equity and justice.

VISION

We are using our power to shape the stories that give meaning to the world around us. We live with dignity and justice in healthy, thriving, and connected communities. We determine our own destinies, and shape our own narratives.

VALUES

We believe in love, justice, and democracy.

We believe that narrative is power, and power must be shared.

We believe people have the right to shape the narratives that impact our lives.

We believe that serving the collective good and transforming exclusionary narratives requires authentic listening, two-way communications, and respect for many voices, perspectives and experiences.

We believe in community and in building collective strength by sharing resources, knowledge, and power. 

We believe that narrative, when combined with organizing and action, will shift political, cultural, and economic power relations to improve our lives and help our communities thrive.

WHY WE EXIST

Narrative Initiative is building the long game for leaders to effectively shape narratives. We are the weavers and curators of narrative change. We engage the trees to serve the forest. We work with community leaders who are committed to meeting the moment with an eye towards a bigger vision for durable social and racial justice created by bonding our communities and linking our fates.

We believe that narrative shift requires deliberate strategies that are motivating, compelling and long lasting. We maximize opportunities to nourish and grow narrative power, equip those courageously shifting narratives to succeed, and bond communities to sustain long-term progress for social justice. Narrative Initiative reaches across issues, geographies, and national boundaries to locate the relationships and opportunities needed to shape narratives surrounding the social movements creating a more just world.