Company Profile

Company Description:

Michigan News, a unit of the U-M Office of the Vice President for Communications at University of Michigan. What we do:

• Write research news and other stories to pitch to media, post on websites including Gateway, social news channels
• Curate, write and promote stories for university initiatives including Arts & Culture, Stories of our State, Public Engagement, Academic Innovation, Sustainability.
• Conduct media training for faculty, administrators
• Produce live and recorded interviews in Michigan News Studio with  satellite or LTN for TV and Comrex/IP system for radio interviews
• Produce experts advisories and videos; pitch experts on big news of the day to targeted media
• Produce multimedia story packages for widespread sharing
• Manage university’s membership to The Conversation U.S.
• Advise, edit and distribute news releases from units
• Manage multiple OVPC content and websites: Arts & Culture; Michigan Today; Michigan News; India News; Spanish; Portuguese; Chinese; Global Michigan; Engaged Michigan; translate releases in four languages
• Manage social media news sites: Michigan News Twitter, Michigan News Facebook; Spanish; Portuguese; Chinese (Weibo, WeChat); Indian
• Respond to media inquiries daily
• Produce daily news clips report for 800+ internal subscribers
• Produce In The News items daily for the Record, Gateway
• Produce special clips/analytics for major outreach projects
• Conduct international travel for research and project stories
• Travel with president, deans and other executive officers overseas, arrange media interviews with international news outlets
• Handle and credential media at major university events