BirdNote, an independent producer based in Seattle, WA, has harnessed the positive power of storytelling to inspire people to notice and care about birds and nature. More than 1500 two-minute modules have been created since 2005, along with extended podcasts, videos, and blogs. Daily programs are distributed to 200+ public radio stations, reaching over 400 communities and an engaged social media audience of a half-million fans, and growing.