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An independent, irreverent online media platform that uses unexpected approaches to inform and engage broad audiences, Grist—a nonprofit founded in 1999—established a new way of talking about the environment that has changed the national conversation on the issues. Grist, whose motto is “a beacon in the smog,” is headquartered in Seattle with a staff of 34. Our innovative approach has earned honors including a Heinz Award, a TIME Hero of the Environment designation, and many other accolades. We frequently inspire coverage of key issues in the mainstream media and reach a total monthly audience of more than 2,000,000; more than 65 percent of users report taking action based on Grist content. Grist is especially popular with next-generation audiences, with roughly half of our readers under 35, and we also have a deep following among influencers: press, policymakers, leaders of NGOs, technology pioneers, cultural icons, and others. Our board and advisors include leading technologists, journalists, entertainers, scientists, and philanthropists.
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