Marketing Communications Leader: higher education and healthcare
20+ years of experience raising profiles of leaders and institutions:
•Create strategies and messaging for branding, public relations, marketing, digital and social media.
•Use diverse segments’ behavioral data to customize content and formats, improve user experience—and drive traffic.
•Craft compelling stories and secure their prime placements across TV, print, and digital media.
•Build collaborative marketing communications teams who partner effectively cross-organizations, are receptive to change, and eager to excel digitally.